Svetlana Zharskaya
Product Design Leader
Making complex feel simple.
Leading teams that deliver.
Experience
Design Function
Strategy
Design
Validation
Systems
Driving Impact Through Design
A selection of work that blends product thinking, user insight, and design craft to drive business outcomes

EVBox Install App
Help professional electricians configure and manage EVBox charging stations

Strategic Rebranding of the EVBox Product Portfolio
Reimagined the EVBox product portfolio with a bold new brand identity under tight resource constraints

EVBox Everon. Optimizing First-Time Use
Transformed the onboarding experience and introduced a freemium model to drive adoption, reduce support load, and unlock new revenue streams

EVBox Everon app. Smart Charging
Enabled EV charging with solar energy, smart scheduling, and other user-focused improvements for station owners

Favreka App. Your Favorites, All in One Place
Seamless app experience to help users discover, save, and share things they love, from books to coffee shops to cult movies

Cream.ly Website. All Your Skin Needs
Crafted a minimal web experience to recommend natural skincare tailored to each user’s unique skin
Words from Partners in Crime
Testimonials from colleagues and clients who have worked with me
Sveta is one of the most talented UX design professionals I've worked with. She fundamentally transformed how our customers experienced our products, making complex functionalities accessible and enjoyable to use.
When our team faced challenging circumstances and needed strong leadership, Sveta stepped up without hesitation to manage the design team. She did a remarkable job ensuring everyone worked in the same direction with consistency and purpose.
Working closely with Sveta is great - she always asks the right questions, brings in-depth product and user sense, and - based on minimal set of inputs - quickly generates production-ready designs and design ideas.
I am impressed by Sveta's focus on the actual user experience and her dedication to quality. This work ethic is “contagious” - it invites everyone around to do their best.
One of the things I admire most about Sveta is that she shows a great deal of analytical thinking, helping us identify problems and improve our solutions for them. She excels at both worlds, showing qualities inherent to designers and engineers.
It's a pleasure to work with Sveta, and I am impressed by the amount and quality of the work that she gets done in a short time.
Sveta is fantastic at balancing between engineering limitations and optimising user experience, which in the end means that we get the maximum value out of the product within the given time-frame.
Whether I have blockers or not, I know I can reach out to Sveta for help. She always makes herself available through meetings or Slack and helps me understand or provide feedback on any subject I bring to her knowledge.
Svetlana did an amazing job helping us with design work on an ongoing project. She consistently produced high quality mock ups, was great at incorporating feedback and coming up with creative solutions. In short, a very talented person to work with that I can highly recommend.